Down South Custom Coatings
Down South Custom Coatings is a powdercoating specialized business in Tennessee. They reached out with a request for a new brand identity that harnesses elements from their mission and vision as well as wanting a merchandisable design.
Timeline
1 month
Services
Branding
Industries
Automotive
Date
January 2023
This design for Down South Custom Coatings employs a vintage-inspired script and geometric elements that evoke a sense of craftsmanship and authenticity. The text "Custom Coatings" is prominently displayed in a bold, flowing script, balanced by the compact "Down South" text above it, providing a clear sense of brand identity. The logo is enclosed within a diamond-shaped frame, which adds structure and draws attention to the central typography. Additional design elements, such as a single star and the Tennessee state emblem (three stars within a circle), subtly nod to regional roots, reinforcing the brand’s connection to Southern heritage. The black-on-peach color scheme offers a classic and professional aesthetic, making it versatile for various branding applications, from business cards to storefronts. This logo is a strong representation of a brand dedicated to quality and regional pride.
